Case studies

Brighton Port Authority

The UK's appetite for summer music festivals is growing hand-in-hand with the popularity of digital media. Rockness and the O2 Wireless festival are set in two very different locations but both were the settings for Indie Mobile’s biggest ever Bluetooth marketing campaign. Broadcasting via four roaming Bluetooth hubs, we sent out over 10,000 exclusive video previews of ‘Toe Jam’ the debut single from The Brighton Port Authority.

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Viral grime and albums for the price of a tone...

While soap powders and luxury car brands desperately battle to engage their customers on mobile, for the new album by Wiley, it is the only effective communication medium for interacting with fans.

Indie Mobile and record label Big Dada have created a two stage  campaign which uses mobile as the central hook around which a street, online and print campaign hang.

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Nizlopi – the jcb song/half these songs are about you

Indie Mobile hooked up with FDM records to help provide the last Indie sensation of 2005. We managed and implemented a killer mobile licensing campaign that saw this quirky track take the number one spot by storm. X-Factor's sham track may have made it to official Christmas number 1 at the last minute but we all know who the real winner was!

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Franz Ferdinand – walk away/do you want to

Indie Mobile delivered the first centrally co-coordinated, pan-European exclusive across the Vodafone group. Supporting the release of ‘Walk Away', nine countries took part in a campaign involving MMS activity, bill inserts and key placement on the Vodafone and partner portals. This followed hard on the heels of Indie Mobile co-op marketing for ‘Do You Want To', which saw heavy advertising with T-Mobile and NME.

Freemasons – love on my mind/watchin'

A club smash in its own right, ‘Love on My Mind' was making waves on mobile nearly three months prior to commercial release thanks to Indie Mobile's ‘upfront' campaign on 02 and T-Mobile.

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Dizzee Rascal

The Indie Mobile team has been working with Dizzee since he very first signed to XL back in 2003. The cutting edge mobile campaign, utilising some of the earliest in-depth sms interaction and intelligent mobile database building, earned the award for Best Use of Mobile at the BT Interactive Awards.

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