News!

Indie ‘Dance Wiv’ Dizzee Rascal and Calvin Harris

‘Dance Wiv Me’, a collaboration between British rapper Dizzee Rascal & knob-twiddling whizzkid Calvin Harris, has sold twice the amount of digital sales as the number two single and is sticking to it’s UK number one spot for the second week. 10% of the digital sales are from frontline promotions organised by Indie Mobile on fulltrack mobile stores such a 3, Vodafone, T-Mobile and Orange.
Indie have provided support not only on fulltrack but also across ‘personalisation’ formats such as realtones, ringbacktones and video, with banner features on Orange and 3, TV ads on Jamster and front page coverage of the record. With mobile figures strong on the campaign, this is adding more than a bit of sugar to an already sweetened campaign.
The song, released on the London rapper's own record label, Dirtee Stank, is Dizzee's first Number One single. Speaking about the news this week, Dizzee said: "It feels good because it's the first release on my own label and it's looking like it's staying to the top which means a lot."

Indie Bluetooth success

The UK's appetite for summer music festivals is growing hand-in-hand with the popularity of digital media. Rockness and the O2 Wireless festival are set in two very different locations but both were the settings for Indie Mobile’s biggest ever Bluetooth marketing campaign.
Broadcasting via four roaming Bluetooth hubs, we sent out over 10,000 exclusive video previews of ‘Toe Jam’ the debut single from Norman Cook’s new project The Brighton Port Authority. The campaign consisted of five elements: blue-casting, roaming promo crew, promo cards, artist WAP site and onstage reveal. This is just one of the ways Indie mobile has been using new media to promote their acts to the key 12-26 year old demographic.

Indie ‘Sing In The Rain’

Mint Royale initially charted ‘Singin’ In The Rain’ at number 20 in 2005 following a pretty nifty car commercial for Volkswagen, but this record was destined for headier heights. Singin’ In The Rain was propelled to it’s rightful position at the summit of the charts by ‘Britain’s Got Talent’ winner George Sampson. Sampson used the track in one of his breakdance routines and won the competition. Indie Mobile stepped in and provided the crucial link; bolstering what was a strong singles campaign, turning it into a great one. Sales through mobile exceeded initial expectations and ran into the thousands across fulltrack, realtone and ringback tone formats.

Neil Claxton (aka Mint Royale): "The pro activity [the] team at Indie Mobile has definitely paid dividends and strengthened our release of Singin In The Rain. It's been great to see how [Indie Mobile's] hard work has paid off for us and the reporting is second to none."

David Wood (founder of Faith & Hope) ... "I've worked with other mobile companies before and to me it's all about how good someone is. To me, Indie Mobile is 'the' leading mobile content company.

Highlights of promotions included:

TV Ads on major music channels through Jamster
Front Page Fulltrack promotion on 3 online
T-Mobile “Top Tunes” with Banner
Buzz Story on MusicStation (Vodafone)
Realtone features in The Sun & Star newspapers
Ministry of Sound “Recommends”
Tone Ads on Yahoo and Google

INDIE MOBILE SUPPORT JAM FOR BREAD
Indie Mobile recently supported the Torture Care charity by offering gig-goers the chance to text in to order a live version of a track whilst donating the proceeds. The five tracks available to download were recorded by artists performing at Jam For Bread , Shepherd Bush Empire on May the 1st 2008. Carla Cornwell, event fundraiser for Jam For Bread and Torture Care on Indie Mobile’s support: "We wanted to use Indie Mobile as we know they are the best in the industry. They are creative and efficient and have taken Jam For Bread and our fund raising to a whole new level. They have moved us to engage and gain support from a younger audience”. The live tracks as recorded on the night will be available from Indie Mobile’s online download shop (see link on homepage) from May 9th.

THE FUTUREHEADS

We have been working with The Futureheads to do an SMS pre order campaign based around the live versions of next single Beginning of the Twist - out March 10th. The band are recording a live version of the single at each venue of the tour. We have built a simple wap site for the band whereby the user can order the version of the single from the gig they went to, or missed out on. To view the site for yourself, text FUTUREHEADS to 82822. The site is free to access and there is also a free realtone of Broke Up the Time on the site. Enjoy!

CONTACT POINT - British Stand @ MIDEM 2008

Again entrusted with the mission to ‘Mobilise Midem’, Indie Mobile have contributed ‘Contact Point’ to the British Stand for Midem 2008.
Contact Point allows the user to locate a British Midem delegate, contact them by SMS or Email, view their profile and, if required, download it to their mobile handset. Contact point also links delegates to their respective companies (each with a full profile, including bio), which are categorised by 'industry activity' and 'music genre specialty'.

Music Sampler - British Stand @ MIDEM 2008
This year Indie Mobile are also responsible for the annual MIDEM Music Sampler.
Rather than choosing the usual CD or Web-Streaming approach, we’re going mobile, allowing users to download MP3 track previews to their mobile handset, and set their favourite as a Ringtone.

Uninvited guests hit top ten

Freemasons held onto their Top 10 chart position this week thanks to a huge response in digital sales.The Brighton duo teamed up with Bailey Tzuke for their version of Alanis Morissette’s Grammy award winning song ‘Uninvited’, and have remained in the charts for four weeks and held onto the number eight spot for two of those weeks.

Uninvited was a huge hit on the mobile market. It was the number one track in the Realtones section of Jamster this month, with Indie getting a Freemason's banners splashed across mobile phones throughout the UK and Ireland. O2 listed the track in it’s dance upfront section as well as top of What’s New.

[PIAS] Join forces with Indie Mobile for Definitive Mobile Mix

Indie Mobile, the award winning mobile marketing and distribution agency, has taken onboard significant investment from [PIAS] Group, Europe’s leading independent distributor and record label group. [PIAS] is the parent company of Vital:PIAS Digital, Vital Distribution Ltd, [PIAS] Recordings and the classic imprint Wall of Sound. The deal sees [PIAS] take a 50% share in Indie Mobile, and will add a compelling range of services and expertise to the group’s existing in house mobile operation.The deal creates a truly international service, one that is able to support Indie Mobile’s multi-territory deals with local language resource, relationships and expertise via the [PIAS] network of offices. Both existing Vital:PIAS Digital and Indie Mobile labels will benefit from this combined approach with immediate effect.Indie Mobile will also benefit from the use of [PIAS] Group’s significant investment in digital accounting and royalty payment infrastructure.

“The deal will allow us to do what we already do, just better and on a larger scale” says Seth Jackson, MD of Indie Mobile. “We have always believed that independent music has the potential to be a significant player in the mobile arena, so we’re hugely excited by the first-class resources and fabulous roster that [PIAS] group provide.”“This deal makes us one of the largest independent music specialists in the world and will be of great benefit to all of the labels we represent allowing us to gain better commercial terms and broaden our routes to market.”

Indie Mobile will continue to be headed up by Seth Jackson, and will continue to work out of its existing offices in Bristol and London. 01.09.2007

Best Mobile Campaign nominee... again

Indie Mobile has once again wowed the judges at the BT Digital Awards, by getting nominated for Best Mobile Campaign with record label Big Dada and 'Wiley - Playtime Is Over'. This is the 4th time that Indie Mobile has been nominated - and we are confident to be going in with such an exciting campaign. With two BT Digital Awards under our belt already we are anticipating success!more

Robyn spanks Timbaland for Indie No.1

Mobile sales provided the crucial lift to full track sales this week (12/08) and helped put Konichiwa’s Robyn ‘With Every Heartbeat’ into the UK number one spot.
The massive pre-release buzz shot Robyn to number five in the charts, with the help of mobile downloads and pre-orders. The track then took the industry by surprise as it continued to climb to this week’s number one spot, beating both Kanye West and Timbaland to it. Indie Mobile provided distribution and mobile marketing for the release to four out of the five UK networks.

Playtime is Over

Indie Mobile and record label Big Dada have created a two stage campaign which uses mobile as the central hook around which a street, online and print campaign hang...
The first single is being promoted by releasing limited edition stickers around London and the UK. Three Wiley stickers will be found on display, coloured from bronze to silver to gold. The gold stickers are the most rare of the set and feature a shortcode allowing them to download a free exclusive Wiley album mashup by Roll Deep’s DJ Maximum. The mix is 3 minutes long and features excerpts from all of Wiley’s album tracks and will not be released in any other format.
The other stickers all offer free mobile goods such as exclusive text tones, ringtones and area checks such as ‘BOW E3’ which is the name of the new Wiley single. The content on all but the Gold stickers will vary depending on when fans text in allowing for a large raft of exclusive content and producing a set of over 30 different pieces of mobile content only available at specific times during the campaign.
All content is DRM free and fans will be encouraged to Bluetooth the tones and tracks to friends.The album, ‘Playtime Is Over’ can be pre-ordered for this price by texting WILEY ALBUM to 82822 and will be redeemable from the Tunetribe store at midnight on June 4th and will be a mobile initiated sideload sale. more

Fletch is the right prescription

For those not in the know, Alan Fletcher - or ‘Fletch’ - is widely known as the legend that is Dr Karl Kennedy from Neighbours. Alan Fletcher is known worldwide for playing Ramsey Street’s resident Doctor, and for his long marriage with Susan - played by Jackie Woodburn. We have secured the rights to all of Alan’s music which he writes with his band Waiting Room, as well as voicetones which Alan will be making with the help of his fans. Waiting Room’s debut album ‘In The Waiting Room’ will be available on Mobile handsets soon for everyone’s listening and downloading pleasure. With Neighbours weekly viewing figures exceeding 100 million, Alan has a solid fan base who love him to bits, and it’s great to be working with such a genuine TV star. Fletch said in his newsletter that this was a ‘Win Win Win’ deal. We couldn’t agree more!

Hoff My Phone

From the man who helped fell the Berlin wall comes this gigantic single. Jump In my Car is a story of Hofftastic proportions and we at Indie are providing an equally stimulating ride for all those who want ‘The Hoff’ on their mobiles. Mayhem will be caused…

Best Use of Mobile Award

We are very pleased to have the Thom Yorke campaign recognised at the BT Digital Music Award for 'best use of Mobile'. This is the second time an Indie Mobile/XL Recordings campaign has won this award in the last 3 years and we are already planning something killer for 2007 so you never know...

MoBlip on the Landscape

The aim of this project was to promote the Mercury Prize-nominated album ‘The Eraser’ by Thom Yorke, frontman from Radiohead. This took the form of a global viral mobile campaign, utilising java and mobile internet across over 70 mobile networks. MoBlip spread through word-of-mouth and was shared directly from user to user, spreading internationally across fan communities. Recipients of the text message are asked to submit their location. In return they receive:
• A marker on the map at xlrecordings.com/moblip.
• An exclusive Realtone from the new album.
Users can then track the spread of MoBlip across the world. To view MoBlip, go to www.xlrecordings.com/moblip. To join MoBlip, enter the address http://moblip.xlrecordings.com into your phone browser. The website included full integration with Google Maps allowing fans to zoom in on satellite images to track the spread of the MoBlip per district. We witnessed a viral spread of 1200% in 5 days. The campaign was recently nominated for BT Digital Music Award

Fatboy Slim - Greatest Hits kick off!

After six months of careful planning and preperation, the mobile campaign for Fat Boy Slim - Greatest Hits has finally launched, in a groundbreaking departure from standard mobile practice. Skint Records appointed Indie Mobile to strategise and implement the entire mobile markeing and distribution campaign. Working closely with Skint's existing partners, IM delivered one of the broadest and most effective mobile campaigns yet achieved by an independent label

Oakey goes Indie

The hit single 'Faster Kill Pussycat' has provided a strong debut for the newly Independent Perfecto Records. Indie Mobile was appointed as the exclusive mobile partner for the release, and ensured that a full cross-network campaign ran alongside a dedicated mobile internet site and a host of promotional tie-ins. The mobile campaign was a massive success mirroring the strong chart showing, with the track still at number 12 after three weeks

Return of the Prophets...

The much awaited third album from Platinum selling artists The Lost Prophets is nearly upon us and Indie Mobile has been appointed as exclusive mobile partner for the release. Working closely with the mobile networks and key publications such as NME, Kerrang and Rocksound we have made it our mission to ensure that mobile truly rocks this month!

JCB Song - the real Christmas No.1!

Indie Mobile hooked up with FDM records to help provide the last Indie sensation of 2005. We managed and implemented a killer mobile licensing campaign that saw this quirky track take the number one spot by storm. X-Factor's sham track may have made it to official Christmas number 1 at the last minute but we all know who the real winner was more

IM delivers pan-European Franz Ferdinand exclusive

December is a busy month for Indies this year with Indie Mobile delivering the first centrally co-ordinated pan-European exclusive with Vodafone Global to support the release of 'Walk Away'. Nine countries took part in a campaign involving MMS activity, bill inserts and key placement on the Vodafone portals more

Indie Mobile - mobilising the Independents

Indie Mobile has arrived! After 5 years of working with some of the best Independents in the country we have decided to nail our colours to the mast. We provide independent thinking for Independent music and we understand that mobile music isn't about mobile, it's about music. 2006 will be the year for Independents on mobile and we will be leading the charge. Look forward to working with you all!

Video-C and Indie Mobile launch videotones portal

An exciting time for the Video-C/IM relationship, already firmly established over the previous year, 2006 sees the launch of a cutting edge videotones site under the Vid-C brand. Mobile users can now have the bright yellow of the JCB or the swivelling hips of Eric Prydz dancers to alert them to an incoming call more