What we do

Products and Services

Indie Mobile - Making MobileWork
Mobile Licensing
Mobile Content Creation
Mobile Retailing
Mobile Marketing
What they say about Indie Mobile

Indie Mobile - Making Mobile Work

The Indie Mobile team has been working with the cream of Independent labels in the mobile space for over 5 years. We boast a portfolio of over 120 record labels and 2000 artists helping these content owners navigate the ever-changing landscape of mobile. From the days when mobile music meant a few Casio style bleeps on an oversized phone, to today's reality of full track downloads and streaming video, Indie Mobile has led the way in mobile technology, marketing and distribution.

We guide our labels through every step of this journey; from creating ringtones and mobile content, enabling them to sell that content direct to their fans, licensing to mobile networks and third parties to using mobile as a powerful data capture and marketing tool.

Whether you are a label just beginning to exploit this powerful medium, a retailer looking for quality Independent content or a brand looking to work in this area, Indie Mobile's experience and understanding of the needs of the Independent mobile music market can help you take the next step.

Mobile Licensing

Indie Mobile currently licenses official mobile content from the labels into over 1,000 retail outlets worldwide. We work with Mobile Operators, Handset Manufacturers, Tier-2 Mobile Retailers and Web Portals to exploit the best of Independent music on mobile.

Through our licensing network, either directly, or through our partnerships in other territories, a label's content can be placed in front of more than 23 Mobile Operators, 12 Handset Manufacturers and hundreds of Mobile Retailers in a matter of days.

Our reputation for high quality content and our close relationships with the labels ensures that we are not only meeting the demand of the retailers, but are actively driving new, exciting content and breaking acts into the system.

Whether we are licensing truetones, ringback tones, wallpapers, video or full track downloads to mobile - it is the label's content that comes first.

In addition to our external licensing activity, we also run our own network of mobile partners including Official Mobile Content Shops on websites such as Karma Download and the Video-C.

Mobile Content Creation

Indie Mobile produces hundreds of items of mobile content every week for over 70 different record labels. Our dedicated in-house studio is staffed with trained sound engineers, designers and video editors who understand both the possibilities and the constraints of the mobile format.

In the last 6 months Indie Mobile has produced over 7,000 artist and label approved truetones and wallpapers for a host of artists including Dizzee Rascal, Fat Boy Slim, Freemasons and Armand Van Helden.

We pride ourselves on producing content specifically designed for use on mobile and carefully select our content based on a balance of musical and technical criteria.

Our creation services include:

Realtones
Polyphonics
Wallpapers
Ringback Tones
Screensavers
Video Clips
Video tones
Voicemails
Full Track Downloads

Mobile Retailing

Indie Mobile provides labels with the ability to sell ringtones and mobile content direct to their own fan base.

Using our in-house platform we provide label and artist mobile shops for selling online and SMS shortcodes for printing on physical product. This puts the power of retailing back into the hands of the label and allows them to offer the hardcore fans a much wider and more specialist range of mobile products. The Ninja Tune mobile shop, for instance, offers over 1,600 truetones, covering all but the most abstract of tracks, and is tailormade for their dedicated fan base.

Mobile Marketing

Indie Mobile delivers tangible results through the creative implementation of wireless marketing and revenue generating campaigns. From the creation of rich experience wap sites and java portals to complex mms and sms interaction campaigns we connect a label's audience with its music.

We work in partnership with brands to deliver value and credibility to the brand proposition, with the labels to provide revenue and above the line marketing spend beyond their normal reach and with the artists to make the most of their talent.

Direct marketing - Mobile Sponsorship - Creative Mobile Marketing

What they say about Indie Mobile

On Content Creation

"These truetones are dope! Couldn't have cut them better myself"
Mix Master Mike (Beastie Boys)

On Technology and Marketing

"The Dizzee campaign is an object lesson in how to use mobile technology to increase awareness and generate a following."
Rimma Perelmuter, General Secretary, Mobile Entertainment Forum.

On Relationships

"Indie have proved invaluable in helping us take mobile interaction further for our artists, fans, and the label generating both promotion and income at the same time."
Ninja Tune

On ROI

"IMobile campaigns are always a quality return on investment backed up with good advice and great distribution"
Toby Peacock, Label Manager, Wall Of Sound